by Reginald | Dec 17, 2012 | Customer Loyalty
The Customer Loyalty Matrix is a tool used to evaluate the loyalty of your current customer base. Each circle on the matrix represents a group of your current customers. The crosshairs on the matrix represent the MARKET averages on Quality and Price, which means that...
by Reginald | Oct 17, 2012 | Value Proposition
Planning at the level of a Strategic Business Unit (SBU) requires an answer to the question: “Where do we choose to compete?” Put another way, the question becomes, “Where shall we focus limited resources in order to compete most effectively?” The most systematic way...
by Reginald | Oct 17, 2012 | Marketing Minutes, Value Streams
Every organization has one or more value streams, each of which is comprised of numerous processes, activities, inspections, and decisions. Value streams begin with a customer inquiry into a product or service, and end with the delivery of, and payment for, that...
by Reginald | Oct 14, 2012 | Market Value
Planning at the level of products and markets will answer the question, “How does the organization compete effectively?” And answering that question requires your planning team to address four additional questions: What is the Organization’s Current Value Proposition?...
by Reginald | Oct 14, 2012 | Market Value
Planning at the level of a Strategic Business Unit (SBU) requires an answer to the question, “Where do we choose to compete?” Put another way, the question becomes, “Where shall we focus limited resources in order to compete most effectively?” The most systematic way...