Archives for October 2012

Business Unit Planning: The Product/Market Matrix

Planning at the level of a Strategic Business Unit (SBU) requires an answer to the question: “Where do we choose to compete?” Put another way, the question becomes, “Where shall we focus limited resources in order to compete most … [Read more...]

Value Stream Analysis

Every organization has one or more value streams, each of which is comprised of numerous processes, activities, inspections, and decisions.  Value streams begin with a customer inquiry into a product or service, and end with the delivery of, and … [Read more...]

Competitive Marketing Strategy: Product/Market Planning

Planning at the level of products and markets will answer the question, “How does the organization compete effectively?” And answering that question requires your planning team to address four additional questions: What is the Organization’s Current … [Read more...]

Business Unit Planning: The Product/Market Matrix

Planning at the level of a Strategic Business Unit (SBU) requires an answer to the question, “Where do we choose to compete?” Put another way, the question becomes, “Where shall we focus limited resources in order to compete most effectively?” The … [Read more...]

Success Stories: Manufacturer in Declining Industry Makes Breakthrough Market Share and Profitability Gains.

A small manufacturer of conveying, drying, and blending equipment for the plastics industry found itself in the unenviable position of actually losing market share in an industry that was in decline. With many plastics manufacturers taking operations … [Read more...]