Archives for 2014

Value-Based Insight Development: The Key to Challenger Sales

Customers already know that your brand and your product are great, but the problem is they feel the exact same way about your direct competitors.  Yet, so many corporate salespeople continue to live and die by the same old script: simply build … [Read more...]

Ten Questions any CEO Worth Their Salt Must be Able to Answer

Too many CEOs lack customer focus. Here are ten questions you as a CEO can answer to test your level of customer focus. In addition, you might want to give this test to your marketing intelligence team or better yet, your board. 1. Do you know … [Read more...]