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ASQ Features MVS Articles in Quality Progress Two articles, authored by MVS's Eric Reidenbach and Reg Goeke, are featured in issues of ASQ's flagship publication, Quality Progress. The first, Six Sigma and Competitive Strategy, addresses the issue of aligning your organization's Six Sigma initiatives with your organization's strategy. The authors identify three specific levels of strategy, the unique purpose of each, and the level at which Six Sigma alignment is most important. They go on to describe how the metrics of customer value can ensure that our organization's Six Sigma initiatives are congruent with your competitive strategy. The second article, Market Focused – Value Driven Six Sigma: It’s All About Gaps, reveals how to use the Voice of the Customer (VOC) to identify Critical to Quality factors (CTQ’s), how to identify gaps in your competitive performance on those CTQ’s, and how to use those performance gaps to identify strategically important Six Sigma initiatives. The authors go on to describe how value-driven Six Sigma projects will lead to substantial increases in top-line revenue, profitability, and market share – transforming Six Sigma from a tactical weapon into a strategic one. Quality Progress, read by more people than any other magazine on quality, features in-depth articles describing the application of innovative methods. |
