Marketing, Six Sigma and Customer Value

Marketers, brand managers, product managers and planners would be well advised to break down the organizational barriers that exist between themselves and those curious folks that populate the continuous improvement corners of the organization. The … [Read more...]

Are you really listening to the voice of the customer?

If Only You'd Ask! (Are you really listening to the voice of the customer?) If you’re really concerned about the voice of the customer then open your ears and listen up. I want value. Pure and simple, value. Let me make it even more simple. I want … [Read more...]

Providing Outstanding Value

Every once in a while we run into an incredible value delivery situation and feel compelled to comment. I just had such an experience with a supplier of color printer supplies. These folks obviously know what the critical to quality factors are for … [Read more...]