When is A Pricing Problem Not A Pricing Problem?

The answer is simple, when it’s a value problem. Value is the relationship between the quality of an organization’s product or service offering and the price that they charge for it. When your customers complain about the price what they may be telling you is that the...

Improve Customer and Shareholder Value

Public Utility Improves Customer and Shareholder Value. The management team at a large Midwestern utility was faced with a perplexing situation.  Despite providing gas and electricity at prices that were at or below any neighboring utilities, customers believed that...

Quadruples Company Size

Equipment Distributor Targets Key Markets, Quadruples Company Size In 1994, the management team of a very large heavy equipment dealership recognized that the nature of competition was changing dramatically, and that it would no longer be possible to compete...

Improves Equipment Delivery Time and Reduces Churn

Telecommunications Firm Improves Equipment Delivery Time and Reduces Churn. A wireless telecommunications provider, serving primarily business customers, was faced with a losing business proposition:  with a churn rate approaching 50%, the company would have churned...

Market Share and Profitability Gains

Manufacturer in Declining Industry Makes Breakthrough Market Share and Profitability Gains. A small manufacturer of conveying, drying, and blending equipment for the plastics industry found itself in the unenviable position of actually losing market share in an...