CTQ Value Gap Analysis
Customer Value Models for each product/market serve to identify the Critical to Quality (CTQ) factors from a market viewpoint. The organization that purports to be market-driven will use these value-based CTQ factors as the basis of identifying Lean and Six Sigma initiatives.
Competitive strategies are designed to extend a value gap if your organization is the value leader, or close a value gap if your organization is not the value leader. In either case, your planning team must target a specific competitor (Competitor 1, in this case), calculate the value gaps for each CTQ, then calculate the importance of each value gap in order to identify the relevant value stream for further analysis.
