Market Value Solutions offers workshops on Dominating Markets with Value, Competing for Customers and Winning with Value, Value Driven Channel Strategy: Extending Lean Thinking, and Strategic Six Sigma for Champions: Keys to Sustainable Competitive Advantage.
|
|
Value-Driven Channel Strategy - A Lean Approachby R. Eric Reidenbach and Reginald W. Goeke (American Society for Quality, Quality Press, 2005)
Value at the point of production does not necessarily translate into value at the point of consumption. This book describes how to translate the "precise definition of value" into Lean initiatives that extend from the point of production (manufacturing) through the channel of distribution to the end-user. Nominated for the Prestigious 2006 Shingo Prize for Excellence in Manufacturing. |
Dominating Markets with Value - Advances in Customer Value Managementby R. Eric Reidenbach, Reginald W. Goeke, Gordon McClung (Rhumb Line Publsihing, 2002) World class performance requires world class systems to process customer information. This book provides a blueprint to those organizations that want more from their investments in market information.
|
|
|
|
Strategic Six Sigma for Champions: Keys to Sustainable Competitive Advantageby R. Eric Reidenbach and Reginald W. Goeke (American Society for Quality, Quality Press, 2006) Using the Voice of the Customer (VOC) to drive your Six Sigma projects transforms Six Sigma from a tactical tool into a strategic one. But what voice of which customer? This book demonstrates how to capture the right voice of the right customer in order to identify those Critical to Quality (CTQ) factors that should be the driving force for Six Sigma in your organization.
|
|
|
Competing for Customers and Winning with Value - Breakthrough Strategies for Market Dominanceby R. Eric Reidenbach and Reginald W. Goeke (American Society for Quality, Quality Press, 2006) This book is about competition, effective competition, for customers. It describes a systematic and disciplined approach, a step-by-step process, for creating and sustaining a differential advantage that can be deployed throughout the various functional and operational areas of the organization.
|
|
|
Listening to the Voice of the Marketby R. Eric Reidenbach. This book takes on the conventional wisdom regarding the voice of the customer and in its place offers a more liberating and powerful concept, the VOM that drives a number of revenue enhancing tools. The VOC is unable to drive initiatives that drive revenue and market share objectives because it lacks the competitive information provided by the VOM.
|
|
|
Six Sigma Marketingby R. Eric Reidenbach, published by the American Society for Quality’s Quality Press. Reviewers have called this book the “next generation of Six Sigma”. Six Sigma Marketing provides a blueprint for integrating Six Sigma with the Marketing function to produce a data driven, fact based approach for growing market share and top line revenues. It is not simply an approach for applying Six Sigma to different marketing activities.
|
