Home – Learn the basics of our customer value management consulting
About Market Value Solutions – Information about our consultants and our company (Reginald W. Goeke / R. Eric Reidenbach)
Consulting Services – Read about the different areas related to customer value management which we consult on
Customer Value Measurement – To improve your customer value, you first need to learn how your markets define value
Customer Value Model – On of our customer value tools is the customer value model. Learn more here.
Competitive Value Matrix – We call this the “radar screen” of our customer value tools.
Customer Loyalty Matrix – This tool evaluates the loyalty of your current customer base
Competitor Vulnerability Matrix – This is your competitor’s version of the Customer Loyalty Matrix
Competitive Marketing Strategy – Our value based planning answers key questions to improve business planning
Corporate Planning – Answers the key question facing corporate business planners: “How do we grow?”
Business Unit Planning – Customer value consulting allows business unit planners to focus on key products
Product/Market Planning – Planning at this level answers “How exactly do we compete effectively?”
Lean & Six Sigma Consulting – Customer value is perfect for Lean & Six Sigma environments. Read about it here
CTQ Value Gap – Lean companies use customer value models to identify the Critical to Quality Factors
VPC Gaps – Value Performance Criteria Analysis continues to refine the planning process
CTQ Gaps – We design competitive strategies to extend or close a value gap
Lean / Six Sigma Priorities – Value stream & CTQ analysis result in specific objectives for projects
MVS Library – Summaries of our books on customer value and applying it to business planning
Value Driven Channel Strategy - A new way to implement lean thinking using customer value management
Dominating Markets with Value - Shows how value driven companies applied advances in customer value management
Strategic Six Sigma for Champions - Applying customer value to marketing in the six sigma world
Competing for Customers and Winning with Value - Create & sustain a differential advantage using customer value
Success Stories – Take a look at some success stories where MVS has improved customer value delivery
Public Utility – Customer value helps this company to improve customer and shareholder value
Equipment Distributor – This distributor uses consulting services to target key markets and quadruple in size
Mining Company – Through specific business planning efforts, company was able to qualify for new business
Telecommunications Firm – Customer value management allows telecom firm to reduce churn
Manufacturing – Manufacturing company able to increase share and profitability in a declining market
Articles & White Papers – Summaries of customer value articles written by MVS consultants
Shift from Satisfaction to Value – Six Sigma must jettison “customer satisfaction” in favor of “customer value”
If Only You’d Ask – Are six sigma companies really listening to “The Voice of the Customer”?
Pricing Problem? – Maybe not. It may be a value problem and your customers are not
Marketing, Six Sigma, and Customer Value – Organizational barriers need to be broken down to achieve success
The End of “Satisfaction” – “Customer Satisfaction” is simply not enough, “Customer Value” is the new paradigm
Voice of the Customer Survey – Sign up so that when we begin our industry surveys you can take part and get the results
FAQs – Read some common questions and answers about customer value and our consulting services
Events / Workshops – Check our upcoming speaking engagements or workshops sponsored by MVS
Workshops & Seminars – MVS consultants tailor these sessions to your organization for ½ to 2 day seminars
Value Proposition Blog – Regular updates about customer value and topics in the news |
