Workshops and Seminars offered by Market Value Solutions

  Dominating Markets with Value

  Competing for Customers and Winning with Value

  Value Driven Channel Strategy: Extending Lean Thinking

  Strategic Six Sigma for Champions: Keys to Sustainable Competitive Advantage

MVS Courses for Your Leadership Team

At MVS, we recognize that using the voice of the customer to effectively drive competitive strategies and focused business process improvements requires a real commitment from your leadership team, a commitment based on a thorough understanding of the benefits your organization can enjoy and the resources required to achieve those benefits.  MVS provides seminars and workshops in a variety of formats, ranging from ½ day to 2 days in length, which are tailored to the specific needs of your organization.  Each seminar/workshop is based on one of our best selling books, copies of which are provided as part of the session.  Here’s what past workshop attendees have had to say about the experience.

Without a doubt, the most productive management development session we’ve had in years!  Our management team has spent a lot of time talking about being market-driven, but this is the first time we’ve actually seen the tools necessary to become a market focused company.  You may be sure this will be the direction of our company for the future CEO, Manufacturing Firm

I’ve been in charge of Six Sigma projects at my company for years.  We’ve had lots of success at cutting costs.  Thanks for showing us how we can now start using these tools to improve the top line as well as the bottom line.  I’m really looking forward to bringing this to my company President.  He’s been pushing me to make our projects more effective at increasing market share. VP, Human Resources, and Six Sigma Champion - Heavy Equipment Dealer

This seminar has convinced me that the tools of customer value management can be just as effective at guiding competitive strategies for consumer packaged goods as it is for manufacturing firms.  I wasn’t convinced after just seeing your examples from the manufacturing sector, but now that I’ve seen examples from consumer products, we’re going to do pilot programs throughout the company.  Program Manager, Quality Strategy - Consumer Packaged Goods Firm

Thanks for showing us how restrictive we’ve been by limiting our Kaizen activities to the head office.  We used to think that our field staff were our customers, and that our only responsibility was to improve our services to them.  Now that we understand who the real customer is, we’re going to start stretching our Kaizen projects all the way out to the people who actually buy our products and services.  I think you guys have created a groundswell at this company that will completely change how we do business.  Director, Continuous Improvement - Financial Services Firm

Now that I’ve heard what you guys had to say about using the Voice of the Market instead of the Voice of the Customer, I’m going to have to go back and change all my training slides!  NPI Director Fortune 100 Company

There are just two key things I’m going to take away from this entire ASQ Conference: the Voice of the Market, and Value Gaps.  ASQ Conference Attendee

Contact us for more information about scheduling a customized course for your organization.

Course Descriptions

Dominating Markets with Value This is one of our most sought after workshops.  It is designed to provide the organization with a comprehensive understanding of customer value and how value can be used to transform your organization into a superior market performer.  Among other things, participants will learn: How and why the organization needs to focus on key product/markets for targeted value creation and delivery. How to understand what these targeted product/markets mean by customer value. How to decipher the market’s understanding of your organization’s competitive value proposition. What are the drivers of customer loyalty. How to identify competitors’ value vulnerabilities.

Competing For Customers and Winning with Value The key to effective competition is to have an effective plan – one that is focused and actionable.  This seminar/workshop takes participants through a rigorous and systematic approach for developing high powered action programs designed to take advantage of your organization’s unique value opportunities.  Participants will learn how to: Understand what the organization’s current competitive value proposition is. Understand the linkage between the organization’s value proposition and market performance. Understand how to identify specific and unique opportunities that lead to actionable strategies. Understand how to convert strategies into actions. Understand how to leverage organizational value opportunities into increased market share and top line revenue.

Value Driven Channel Strategy: Extending Lean Thinking The key to effective competition is to have an effective plan – one that is focused and actionable. This seminar/workshop takes participants through a rigorous and systematic approach for developing high powered action programs designed to take advantage of your organization’s unique value opportunities. Participants will learn how to: Expand lean thinking from the shop floor to the customer. Use lean thinking to distinguish value adding costs from non-value adding costs. Use lean thinking to increase the organization’s market share while reducing the cost of operations. Link critical quality factors to individual processes for redesigning the processes into value-laden delivery systems.

Strategic Six Sigma for Champions: Keys to Sustainable Competitive Advantage Most organizations that have deployed Six Sigma have focused its power on cost reduction. Asked why they focus on cost instead of top line revenue or increased market share and many will tell you, “We don’t know how to do that”. The answer resides in being able to use the Voice of the Market to drive the organization’s Six Sigma initiatives. This seminar/workshop is designed to lay out a straightforward process for capturing the Voice of the Market and using it to identify high powered Six Sigma projects that will drive market performance. Participants will understand: What is the difference between the Voice of the Customer and the Voice of the Market and why the latter is critical to effective market performance. Why customer satisfaction is not the proper metric to drive Six Sigma projects. How to identify the CTQs (critical to quality factors) that must be linked to internal value delivery processes. How to translate these linkages to process maps that will enhance the value delivery content of those processes. How to set Six Sigma project priorities to maximize business performance.