Ideas for market-driven growth
Practical thinking on customer value, competitive strategy, and business improvement.
Business Process Improvement · Jul 16, 2026Align value-based strategy with Lean and Six Sigma initiatives to improve the processes that matter most to customers and competitive performance.
by Reginald · 4 min readRead article →Most companies don’t have a growth problem. They have a value misdiagnosis problem.
by Reginald Goeke · 7 min readRead article →The key to developing a competitive marketing strategy lies in using the right tools to address the right question at each strategic level.
by Reginald · 6 min readRead article →Ten questions every CEO should be able to answer to test the organization’s true level of customer focus.
by Reginald · 7 min readRead article →A focused, value-driven competitive marketing plan helped a small manufacturer grow market share from 11% to 24% in a single year.
by Reginald · 5 min readRead article →Value is a proactive, predictive voice of the customer, while satisfaction is a reactive measure of a completed transaction.
by Reginald · 8 min readRead article →How to turn proactive, quantitative Voice of the Market research into customer value metrics and superior business performance.
by Reginald · 6 min readRead article →